Black
Like: This is rarely chosen as a favorite color because it is actually the negation of color. The person who chooses black may have a number of conflicting attitudes. You may be conventional, conservative and serious, or you may like to think of yourself as rather worldly or sophisticated, a cut above everyone else or very dignified.
Dislike: Since black is the negation of color, it may be a total negative to you. It is the eternal mystery, the bottomless pit, the black hole. You are uncomfortable with the super-sophisticated and feel insecure in their company. You like real people and are not dazzled by dignitaries.
Blue
Like: The color of tranquility and peace, blue tends to be the most preferred color universally. Although cool and confident (or wishing to be), blues can be vulnerable.
Dislike: A dislike of blue may mean restlessness-a need to break away from the sameness that bores you. Perhaps you would like to change your job, or even your life, and long for more excitement.
Brown
Like: The color of Mother Earth is the hue that is associated with substance and stability. A preference for brown means you have a steady, reliable character with a keen sense of duty and responsibility. Family life is very important to you.
Dislike: You probably fantasize about a lot of things, perhaps traveling with a circus or racing cars. Novelty excites you and routine drives you crazy.
Gray
Like: People who prefer this most neutral of all shades are carefully neutral about life. You like to protect yourself from the hectic world, wrapping yourself with the security blanket of a noncommittal color. You are the middle-of-the-road type, cool, conservative, composed and reliable.
Dislike: To dislike gray is to dislike neutrality. You would rather be right or wrong, but never indifferent. Routine bores you. You look for a richer, fuller life.
Green
Like: Nature's most plentiful color promises a balance between warmth and coolness, so green people are usually stable and balanced types. This is the good citizen, concerned parent, involved neighbor and PTA member--the joiner of clubs and organizations. You are fastidious, kind and generous.
Dislike: Since lovers of green are usually very social and are joiners, dislikers of green will often put these qualities down. You may have an unfulfilled need to be recognized that causes you to pull away from people rather than join them. Yours is a no-nonsense approach to life. You don't like others to be coy with you--you would rather prefer them to be direct. Nostalgia is not your thing; you live in the present.
Orange
Like: Orange is a combination of red and yellow, so it takes on many of the characteristics of both colors. It is vibrant and warm, like the autumn leaves. Orange has the physical force of red, but it is less intense, less passionate. Lovers of this color work and play hard ,are adventurous and enthusiastic.
Dislike: Life is definitely not a dish of gumdrops for the rejecter of orange. Nothing flamboyant appeals to you. You dislike too much partying, hilarity, loud laughter, showing off and obvious intimacy. As a result, you may be difficult to get to know, if not a loner.
Pink
Like: This is a softened red, so it tempers passion with purity. It is associated with romance, sweetness, delicacy, refinement and tenderness. Pink people are interested in the world around them, but they do not throw themselves into participating with the ardor of the red person. Violence in any form is upsetting to you.
Dislike: Soft, medium tints do not evoke much emotion--many people are indifferent to pink. It is sweetness, innocence and naive--red with the passion removed.
Purple
Like: This hue has an aura of mystery and intrigue. The purple person is enigmatic and highly creative, with a quick perception of spiritual ideas. Purple is often preferred by artists. People who like to consider themselves different from the common herd or unconventional often prefer purple.
Dislike: If you dislike purple, you probably have no desire to be artistic or creative. You feel that purple represents snobbery, falseness, exaggeration and vanity. You pride yourself on your sincerity and genius, and sometimes misjudge others because you do not like them or approve of them.
Red
Like: Just as red sits on top of the rainbow, you like to stay on top of things. You have a zest for life. Remember that red can speed up the pulse, increase the respiration rate and raise blood pressure. It is associated with fire, heat, and blood, so it is impossible to ignore. And so are you (or would like to be).
The key words associated with red are winner, achiever, intense, impulsive, active, competitive, daring, aggressive and passionate. Red people are exciting, animated, optimistic, emotional and extroverted. Desire is the key word; they hunger for fullness of experience and living.
Dislike: Since red is primarily associated with a zest for life, excitement and passion, a dislike of this hue could mean that these feelings are a bit much for you to handle at this point in your life. Perhaps you are bothered by the aggressiveness and intensity that red signifies.
White
Like: White is cleanliness and purity, and those who prefer white are neat and immaculate in their clothing and homes. You are inclined to be a cautious buyer and shrewd trader, but critical and fussy.
Dislike: Since white represents cleanliness and purity, to dislike white does not exactly mean that you are a messy person, but it does mean that you have never been obsessed with order. You are not very fussy. Things that are a little off-center are much more interesting to you than those that are perfectly in line.
Yellow
Like: Yellow is luminous and warm because it is strongly associated with sunshine. It sparkles with optimistic activity. Yellow people are highly original, imaginative, idealistic, creative, artistic and often spiritual.
Dislike: If you dislike yellow, you usually dislike the qualities that this luminous color has. You are a realist--a practical, down-to-earth person and probably critical of others who are not.
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